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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Any remarketing list can be added to an ad group in a search campaign, bringing an...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Viewing the ad copy of your competitors allows for you to see what is working, what is being promoted the most, and what they are focusing on the most with their ads. Below is one of the many possible examples, showing a historical AdWords report...