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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into content strategy the general process we follow when creating ideas and...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    He says you can't treat display like TV, radio, or print. Great targeting options (similar to Google Adwords) Hyundai achieved a 227 percent overall conversion increase (compared to traditional search campaigns) when they added rich ads to search.