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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Since they are not in-your-face, in the interface, sometimes they are forgotten about. By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. Here are a few AdWords optimization checkpoints you should...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete...