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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). The technology allows advertisers to retarget Web users with ads in the...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketers need product feeds, their search platform, CRM software and all of...