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  1. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Google uses quality score not to tease or torture advertisers, but to maximize its...

  2. SEOs Strike Out as Google Encrypts Signed-in Search Data

    In fact, it is worth noting that it may be simply for practical reasons that Google will only pass referrer data to AdWords advertisers. On the one hand, Google claims to be 'concerned' for user privacy, particularly over personalized search, while...

  3. Google AdWords Quality Score -- That's Old-School for SEO

    The AdWords blog has reported that they often apply a "disabling rule" that inhibits ads with very low CTRs for a given query from being shown. Google's new AdWords Quality Score algorithm is messin' with some folks who were very happy with the way...

  4. SearchDay | Launch Google Freedom Now

    Sep 16, 2008 I was excited - and scared - to see that the new QS changes have arrived today in all of my AdWords accounts. AdWords - What happens when QS=10? Google Discusses Search Evaluation Process Posted by Nathania Johnson Sep 16, 2008 Google...