The flexibility with which campaigns can be optimized on YouTube Analytics and AdWords for Video was also impressive. Laurie Koehler, Consumer Campaigns Activation Manager at Intel, liked TrueView, a group of ad formats in which advertisers only...
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Upgrade to enhanced campaigns more easily with the...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact. The day they decided that Bing Ads (formerly known...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Unruly, a video technology company, today launched...
That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet. The other advertisers are all focused on the details of the offer. When you understand the common search triggers...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. After slamming Google AdWords for taking control...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
To find the Search Funnels reports in AdWords, go to Tools, then choose Conversions, and then choose Search Funnels. If you’re using Google AdWords conversion tracking, you’ll also find some useful data in the Search Funnels reports.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. Suddenly the best ads were defined by searchers (win...
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop.
Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature. One cost Google is eliminating with AdWords enhanced campaigns upgraded call extensions is the $1 charge for using a Google...
This is basically the largest [AdWords] overhaul since its inception," he said. Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as...
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google AdWords Quality Score Google uses it as a factor to calculate your rank...
With the popularity of AdWords, at times advertisers struggle to find other channels that are manageable and effective. Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search...
A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. Google AdWords recently announced an update to the Search Terms report. To find the search terms that triggered your ads, just...
