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Adwords Ads Account Campaign Performance

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Google AdWords and Bing Ads launch beta products frequently. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. I think this where many PPC mangers turn when...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. Simply follow these steps to add custom reports to your own GA account: All of the reports that I'm sharing today are pre-built and just two clicks are needed to add these...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. Here are three examples of how combining Google AdWords and Analytics can...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of...

  7. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA providers). Review the Holiday Plan with All Team Members: Nothing will slow down a holiday promotion campaign like confusion.

  9. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more...