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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. Customize the paid search report to each unique account by adding different...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of...

  5. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.

  6. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    And when checking in your Microsoft account settings, there isn't an option to change your account to only use the secure search when logged in nor is there any reference to a secure search at all. I suspect we'll likely see encrypted search first...