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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. By setting up Google Spreadsheets correctly and keeping them...

  3. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. Best practice for how many ads you serve varies for different merchants, but AdWords and Analytics should help you...

  4. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad reviews.

  6. Killer PPC Ads: The Fundamentals

    Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad extensions available in AdWords. There are several types of ad extensions such as location, call, product, but one of the easiest is the sitelinks extensions.

  7. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? Ad formats are proliferating in AdWords and each type of ad requires the same degree of filtering to opt-out of potentially useless clicks.