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  1. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    It's no secret that a solid landing page can have a huge impact on the way that a campaign performs, and ensuring that your landing pages deliver content that is highly relevant to the ad that led visitors to the page is key to continuing success...

  2. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    All Bing and Yahoo search networks and syndicated search partners Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own including your adCenter PPC ads.