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  1. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    They integrate with most features of AdWords, but the one of interest here is ad parameters. You may not have come across ad parameters before, they're an API-only feature of AdWords. Since Google launched Product Listing Ads we've seen many...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...