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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: All of these segments can have their bids adjusted (with the exception of tablets in...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.