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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file.

  2. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  3. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. You can't use them with Product Listing Ads: This is annoying. You can (and sometimes should) adjust your ad texts to be more compelling...