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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  4. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.