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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. What do you think, are Google's new enterprise toys enough to...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. During a live-stream event today, Google announced three key AdWords updates that will be...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. No action is required on behalf of Google AdWords Users currently using conversion...