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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get...

  3. Nomenclature: The Industry Case For and Against SEO

    With the recent changes on Google from Search Plus Your World to the addition of remarketing functions into AdWords, it's clear that the future of SEO will be more about understanding who your customers are and how they're making decisions than...