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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. PPC Keyword Sets: Words to the Wise

    Your objective is to anticipate every possible way that a prospective customer/client will express a search that will likely result in a conversion once they reach your site. The keyword list assembly process starts with defining our businesses...

  3. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . AdWords Keyword Tool Now Shows Numerical Data Posted by Nathania Johnson Jul 9, 2008 If you hear loud shouts of...

  4. The Search Engine Update, June 17, 2002, Number 127

    The owner of this site claims that for categories where only the paid Yahoo Express submission fee is offered, this will create an alternative "free" submission form for the category. To be listed here, there is only one choice, to pay the $299...