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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The presented announcement is available on the AdWords Blog. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more.

  5. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using...