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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...