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Adwords Ad Campaign Advertisers

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...