SEO News

Adwords Ad Campaign Account

RSS
  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Customize the paid search report to each unique account by...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Recently, the company gave special focus to tracking click-to-call conversions on its AdWords account. The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting.

  3. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. When your PPC operations are set up well, account management should run like a finely...