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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! SEO or search marketing (PPC was not invented, just organic SEO) PPC changed everything from, "I’ll take as much traffic...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Adwords Drop. Has a downturn in Adwords advertising begun? It's nice that I can now get great Ad ranking...

  4. Get More Attention with Legal PPC Ad Symbols

    On to today's topic: A few months ago, my friends at PPC Hero (which I read daily, because they post something excellent at least once per day) wrote a post about including trademark symbols in PPC ad text.

  5. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Part II SEW EXPERTS: PROFITABLE PPC Last week's...

  6. Battling Click Fraud is Important for All Involved

    As AdWords customers, people have the right to go to someone other than the Ad Quality Team. The official AdWords blog suggests there is only .02 percent click fraud. It's frustrating to see basic mistakes being made by firms selling "additional...

  7. SearchDay | Selling SEO During an Economic Downturn

    Google AdWords Display Ad Builder Gets Four Updates Posted by Nathania Johnson Nov 21, 2008 Last month, Google AdWords launched a display ad builder. According to the Google AdWords blog, here's what you can look forward to: Image picker: You can...