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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. I run a AdWords campaign using Google's URL builder to...

  3. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Google AdWords Changes URL Display Policy Posted by Feb 23, 2009...

  4. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Analytics Releases Urchin 6.5 with AdWords Integration Posted by Nathania Johnson Feb...

  5. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. How about some AdWords .

  6. SearchDay | Will Social Networks Become the New Inbox?

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. AdWords Top 10 for 2008 Dec 23, 2008 In their last blog post of the year, Google's AdWords team has just posted...

  7. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Google to Change Calculations for Quality Score and Ad Rank Posted by Nathania Johnson Oct 31, 2008 Changes are coming to the way AdWords calculates its Quality Score and Ad Rank.

  8. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Now, you can create your own ad right in AdWords without hiring a designer (Sorry, designers!

  9. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Google Makes AdWords Site Stats Logo Optional Posted by Nathania Johnson Sep 18, 2008 Google has made it optional for AdWords users to...

  10. SearchDay: Creative Messaging in a Direct Response World

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Google Launches Latin American AdWords Blog Posted by Frank Watson Jun 26, 2008 Multilingual search is one of the growth areas of our...

  11. SearchDay: Can Google Predict the Next President?

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. AdWords: The Strangest Test Jun 21, 2008 Readers of this forum will know that I enjoy testing AdWords, and pushing it to the limits.

  12. SearchDay: Five Traits of the Ideal Link Builder

    BRAND EQUITY: Increasing brand value, customer trust, and profitsMicrosoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. AdWords - Automatic Matching MysteryPosted by Mel66Google...

  13. SearchDay: Social Media = Society's Watchdog

    Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?