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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those...