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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    They integrate with most features of AdWords, but the one of interest here is ad parameters. You may not have come across ad parameters before, they're an API-only feature of AdWords. Since Google launched Product Listing Ads we've seen many...