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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. The Auction Insights report is a super useful report in AdWords. Use AdWords labels to group sets of keywords. Overlap rate– how often other advertisers appeared in the same auction as you.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    In the preceding figure, you can see that ad positioning is determined by Ad Rank. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. Quality Score also has a significant impact on Cost Per Acquisition...