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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. PPC Keyword Sets: Words to the Wise

    Your objective is to anticipate every possible way that a prospective customer/client will express a search that will likely result in a conversion once they reach your site. There's a similar misunderstanding about automated bid management...