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  1. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Adwords Drop. Has a downturn in Adwords advertising begun? Thus far, the program has been available to a...

  3. Get More Attention with Legal PPC Ad Symbols

    Google's policies seem to explicitly prohibit advertisers from including symbols in ad text. On to today's topic: A few months ago, my friends at PPC Hero (which I read daily, because they post something excellent at least once per day) wrote a...

  4. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Part II SEW EXPERTS: PROFITABLE PPC Last week's...

  5. SearchDay | Selling SEO During an Economic Downturn

    Google AdWords Display Ad Builder Gets Four Updates Posted by Nathania Johnson Nov 21, 2008 Last month, Google AdWords launched a display ad builder. According to the Google AdWords blog, here's what you can look forward to: Image picker: You can...

  6. SearchDay | Measuring a Text Ad's Effectiveness

    AdWords Advertisers - A Worldwide Conference? I have no idea how many AdWords advertisers there are worldwide, I would estimate around 500,000. Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to...

  7. SearchDay | Interpreting Keyword Reports

    AdWords Conversion Optimizer Releases New Eligibility Requirements Posted by Nathania Johnson Oct 13, 2008 AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool.

  8. SearchDay | The Geometry of SEM -- What's your Angle?

    Sep 25, 2008 Hi all, I'm looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for "digital camera", click on an ad, go to the website of brand A, but don't convert.days later, I search for...

  9. SearchDay | Making the Most of Search Engine Copywriting

    Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. Google Launching Quality Score Changes in Days Posted by Frank Watson Sep 15, 2008 Google AdWords blog announced it will be...

  10. SearchDay | Show Me the Money: Bidding for Profitability

    Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by Nathania Johnson Sep 15, 2008 Sourcetools.com, a...