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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Remnant changes," mean the alterations that were inadvertently left active in your accounts. This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering strategies that should...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates.

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their...