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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. Google Improves GDN Targeting With Bizo Audience Segments

    Advertisers can select Bizo audience segments within Google AdWords for their display campaigns. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...