SEO News

Adwords Ad Account Rank

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? There is no agency that doesn’t go through major peaks and valleys...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google merchant login. I touch on some best practices, such as how to set up a best seller Ad Group and Seasonal...

  5. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. If you’re running an AdWords account obsessing over how little you can pay for a click, then I hope you’re...