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Adwords Ad Account Rank

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  1. Conflicting PPC Trends: What They Mean & How to Fix Them

    Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue.

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google merchant login. I touch on some best practices, such as how to set up a best seller Ad Group and Seasonal...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. If you’re running an AdWords account obsessing over how little you can pay for a click, then I hope you’re...