SEO News

Adwords Ad Account Quality Score

RSS
  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. The only way to monetize this data is if you can compare to your account structure and find better themed ad...

  2. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  3. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. But let's say this same advertiser is also trying to optimize for...

  4. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Google will also take historical and predicted performance into account, so you may find your products...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. Remember, these aren't about “bad data” in your account, but when similar stats are trending...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video...

  7. Is Your Quality Score Costing or Saving You Money?

    It’s a great way of visualizing the changes in your account and really simplifies the concept of quality score in a “black or white” kind of way. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic...