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  1. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Google will also take historical and predicted performance into account, so you may find your products...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. For example, a slow decline in conversion rates may be less obvious when you are working on the...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google merchant login. I touch on some best practices, such as how to set up a best seller Ad Group and Seasonal...

  4. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    When our traffic and conversion rates started to decline we knew it wasn’t a result of a change we made in the account. Special offers/deals: When looking at data you should most certainly take into account any offers/specials/etc.that may have...