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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. Basically, this allows you to put your entire account into Draft mode to test...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. I'm sure you're careful to double-check all your changes, but PPC moves fast and...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen...