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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Recently, the company gave special focus to tracking click-to-call conversions on its AdWords account. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent...

  4. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. I'm sure you're careful to double-check all your changes, but PPC moves fast and...