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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. Here are a few AdWords optimization checkpoints you should revisit: Ad Rotation Ad rotation is in setting under advanced settings, ad delivery at...

  2. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. Use AdWords labels to group sets of keywords. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results.

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here are easy mechanisms to increase conversions on your AdWords mobile campaigns for local: Insanely easy to link GMB and AdWords AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into AdWords for...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including...

  6. Know Your Platforms: AdWords vs. AdWords Express

    AdWords, check out these case studies. To help answer some of these questions, I’d like to walk you through the key differences between AdWords and AdWords Express. If over the long term, you don’t think you’ll have time to manage online campaigns...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only...