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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including...

  3. Know Your Platforms: AdWords vs. AdWords Express

    AdWords, check out these case studies. To help answer some of these questions, I’d like to walk you through the key differences between AdWords and AdWords Express. If over the long term, you don’t think you’ll have time to manage online campaigns...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only...

  5. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...