The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. However you must have a Google AdWords account, and be logged into that account, in order to use it.
Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored within AdWords to be leveraged across all campaigns. The ability to vary sitelinks at the ad group level and...
The most common example of this are the Google AdWords listings in the Google search results. One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. Per Google's AdWords Blog you could see "bids were increased" or "new keywords were added".
The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. In other words, Google launched enhanced campaigns with the hope of reducing the number of...
Any keyword, ad group or campaign with an applied bid strategy won't be able to be edited in AdWords Editor. This is a big year for changes at Google AdWords. Is this a revolution in bidding for your AdWords campaigns?
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Back in February 2012, Google began showing sitelinks displaying additional detail on some Google AdWords advertisements.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah...
Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. The market value for [vegan meals] in the US is $1.52, according to the AdWords...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...
Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most likely to reach your target audience based on topics of interest, as well as demographic segmentation.
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for.
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users as well as to streamline the...
