Identify low or high performing keywords in large accounts. The visual interface means less mental calculation for complex filters. Because Graph creates filters so quickly, it's simple to export the filtered data, massage it, study it, and upload...
So Google is in the process of rolling out Change History for their Analytics accounts. Fewer than 30 percent of sites I've encountered have this currently but it is coming to all accounts very soon! This means you only have to have your developer...
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). This is less useful in the AdWords interface currently.
Native Interface – Google AdWords, Bing Ads, Facebook Ads, etc. Large accounts can be cumbersome to manage in spreadsheets and difficult to navigate. With larger accounts, campaign and performance data downloads can take considerable time.
The GA remarketing lists are then assigned to and accessible from your AdWords accounts. In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are...
The problem is that AdWords Editor is designed for making changes in large accounts. AdWords Editor is actually pretty poor at dealing with large accounts. Google has made their new bulk edit facility directly in the AdWords interface for all...
In newer accounts I am seeing this in the “more actions” dropdown tab. This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords.
By all accounts, his project has been successful and Google were the first web analytics provider to offer a new "adjusted bounce rate" metric in July 2012. Your bounce rate can be as much about how you define your macro and micro conversions (put...
Go to the Keywords tab in the AdWords web interface, For some accounts, it’s absolutely reasonable to tell your clients to expect their cost per acquisition (CPA) to decrease by 50 percent and volume to increase by 100 percent.
Managing this feature will be a challenge, particularly for large accounts. Once you get past the tedious process of making the update for your accounts, it will be smooth sailing to start testing your PPC ads for conversion rate, CPA, and revenue...
Ad Intelligence will return your results as a new tab in the Excel spreadsheet, which is handy for uploading to your PPC accounts. You can use the same technique in the ads interface in both Facebook and LinkedIn:
It was the sound of thousands of AdWords account managers doing a massive *facepalm* over the news that Google was changing, in the most idiotic way possible, something that has been fundamental to AdWords accounts since Day 1: Google Ad Rotation.
What used to be hosted separately as the YouTube Video Targeting Tool has now been decommissioned and re-emerges in the AdWords for Video interface. Downstream Video Analytics - the AdWords for Video reporting interface also has a cool new feature...
I tried out the exact match negative keywords on one of my accounts over the weekend and it worked out nicely, providing great results for my client (a 5 percent increase in conversions and 10 percent reduction in account costs).
Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target locations through their AdWords accounts. The Locations Targeting interface is getting a makeover in AdWords.
AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts. The new AdWords for Online Video interface means more formats, easier setup, improved targeting, more stats, an...
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. If you have any must-have filters that you use regularly to help you with your accounts...
Google has added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid. Go and take a look at this for all accounts you manage right now. This could revolutionize the traffic volumes from each of your main...
Users can use several new image sizes for both desktop and mobile ads, and location extensions can now be edited or created manually directly from the AdWords Editor interface. Those working on large accounts with multiple campaigns will be pleased...
The blogs to note are: the overall search blog Inside Search, which features updates to search result layout and other interface changes, Inside AdWords, the Agency Blog, the Merchant Blog (if you’re using Product Extensions), and the Google...
