I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Twitter OAuth feature can be abused to hijack accounts, researcher...
It's available in beta in about 5 percent of accounts as of this writing. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much...
So Google is in the process of rolling out Change History for their Analytics accounts. For years the Change History menu in Google AdWords has been the first place that people should go to understand what has been done in their account.
The GA remarketing lists are then assigned to and accessible from your AdWords accounts. In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are...
For most accounts, transactions dip dramatically on Saturday when compared to Friday – but this is normal. The biggest danger of "abnormal data" is that it can guide your team in the wrong direction when it comes to optimizing accounts.
This may be a small business owner or they just have way too many accounts to work on. The Oversharer will let you, and all of their social circle know everything that is going on with their accounts and every menial task they accomplish.
Many PPC accounts that have been running for months or years have zero negative keywords. When was the last time you separated the wheat from the chaff from your PPC account? If this tip has you lost, check out these Google AdWords placement...
This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords. In newer accounts I am seeing this in the “more actions” dropdown tab.
When we review accounts we often find that ad tests have been running too long, or there is only one ad variation running, or there are multiple ad variations active within an ad group but even the account manager isn’t sure the difference between...
To assign a score to your accounts, you can use the following formula (let’s call it the Account Score Ratio): Some accounts might have Account Score Ratios (ASRs) of 10 or even worse. Yes, lazy and wasteful accounts can get some efficiency by negs...
In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. These campaigns don’t require keywords or text, but are directly linked to a Google...
As a reference point, we took a quick look at an average across our accounts of PLAs versus branded and non-branded searches for some key metrics. This was averaged over multiple accounts, some due to a lot of brand recognition and branded clicks...
Ad Intelligence will return your results as a new tab in the Excel spreadsheet, which is handy for uploading to your PPC accounts. I saw this link in my AdWords account, but its name led me to believe that it was a tool for the display network.
Link the accounts here. Access Google Analytics through the link in AdWords. Then Google came and blew our minds by adding the stats straight into AdWords. But now Google have introduced the ability to include certain Google Analytics metrics...
He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.
I no longer rely on ecommerce, lead gen, or back account data to let me know what’s going on in my accounts. Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account.
In this instance, it's not quite over because advertisers still need to fill out another form to make sure their accounts are opted out of the current ad rotation settings and assure that they can continue to evenly rotate their ads indefinitely.
It was the sound of thousands of AdWords account managers doing a massive *facepalm* over the news that Google was changing, in the most idiotic way possible, something that has been fundamental to AdWords accounts since Day 1: Google Ad Rotation.
