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  1. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us...

  3. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor. AdWords Scripts We've recently started using AdWords Scripts, and it's become obvious they're a must-have. While it's certainly possible to manage PPC...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...