In the past, I've reviewed Google Analytics accounts where there has been unusual activity and I've been able to pin it down to just one location. This is achieved through remarketing cookies so that you can then use AdWords to show those users ads...
Profile based bid rules: Some paid search management tools allow you to set an overall target for your entire set of accounts. For example, if you run a lead generation company and want a 20 percent ROI across all of your engine accounts, you can...
Identify low or high performing keywords in large accounts. Keyword Distribution Graph isn't a "results over time" tool – it's a "where does everything fall in the hierarchy" tool, which sets it apart from Google AdWords.
Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...
Make sure that your AdWords and YouTube accounts are linked together. You can complete this step from the navigation menu by clicking “Linked YouTube accounts”. Create a Google AdWords Account Your first stop is Google AdWords.
The upgrade center rolls out to all accounts over the next few weeks, accessible from the left nav bar on the Campaigns tab. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Google's Mobile Search Moments research reported that 73 percent of mobile searches...
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Only a limited number of accounts went active immediately, but like their rolling releases, if you don’t see it now, keep...
Twitter has been slowly phasing in Promoted Tweets and Promoted Accounts over the past few years, and in March announced the availability of a self-serve ad platform to a limited number of companies by invitation only.
At the moment if one product accounts for most of your sales but a different one accounts for most of your spend, that's tough. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with...
Microsoft decided to let Bing Ads users import their Google AdWords accounts directly into Bing Ads. So much work has gone into reaching and maintaining parity with Google AdWords, it was hard to imagine Bing Ads wouldn't follow AdWords and force...
I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Twitter OAuth feature can be abused to hijack accounts, researcher...
It's available in beta in about 5 percent of accounts as of this writing. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
And yet, less is known about the entity that reportedly accounts for roughly the other third of searches – the Yahoo Bing Network (YBN). AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search...
The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. AdMax Local pre-compiles AdWords and adCenter keyword groups, and then it checks spending and response in the particular...
So Google is in the process of rolling out Change History for their Analytics accounts. Fewer than 30 percent of sites I've encountered have this currently but it is coming to all accounts very soon! Do you deal with Google Analytics, AdWords...
I’ve seen similar strategies combined with fixing minimum bids employed on accounts with millions of keywords to drive 50 percent+ in incremental clicks per month for 7 figure click increases. Bing Ads Share of Voice (SOV) report is similar to...
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). It also appears in the accounts that we've upgraded so far that Google is pitching mobile...
At that time Google will automatically migrate all accounts to the new structure. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by...
