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  1. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites after Yahoo Japan adopts Google's PPC platform. Hunt hopes there would be more commonalities with the PPC account set up and management between the...

  2. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Recently, I improved an account's ROAS from the mid 60 percent range to the upper 90 percent range just by removing the Search Partners. And another account looks as though it would benefit from having a campaign specifically targeting the Search...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    This means that the net ROI for high performing keywords on Google AdWords will be even lower when combined with the combined reach of Yahoo and Bing.of Campaign Management Time Returned - With managing campaigns on Yahoo now out of the picture...

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Businesses looking to enter new global markets must develop marketing strategies that take into account unique regional needs. To close out the session, he will demo the newly launched and Analyze Competition feature, which allows advertisers for...