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  1. Product Listing Ads: How to Maximize Your Returns

    Using AdWords Editor or the API you can even include these in your feed and synchronize them automatically. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included.

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Your ads will run for as long as the organization remains actively engaged with their Grants...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Export keywords or view in AdWords Editor (or other PPC management platform). Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. This search term was matched up to a keyword in...