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  1. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. Consider a newly adopted PPC account that was once mismanaged by another. There are a million ways to improve PPC accounts, but one simple way is to drill down to...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...