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  1. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites after Yahoo Japan adopts Google's PPC platform. Hunt hopes there would be more commonalities with the PPC account set up and management between the...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    To close out the session, he will demo the newly launched and Analyze Competition feature, which allows advertisers for the first time to compare their AdWords performance to that of advertisers in similar keyword categories.

  3. Search Marketers' Wish Lists

    Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or agency that has years of experience. Herndon Hasty, account manager at Range Online Media