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Adwords Account Advertisers Product Listing Ads

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  1. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA providers). Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and...

  3. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...