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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    If you already have a Google Analytics account, you can connect the two within the AdMob Analyze tab. If you don't have an Analytics account, you can also sign up for one directly within the AdMob interface, without ever leaving the AdMob platform.

  3. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    With Google, AdWords advertisers still get their keyword referral data, although webmasters via organic traffic don't get those keywords. And when checking in your Microsoft account settings, there isn't an option to change your account to only use...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. I'm sure you're careful to double-check all your changes, but PPC moves fast and...

  5. The Biggest Mobile Trends and Stories of 2013

    Tablets are only 5 percent of global traffic but given adoption rates, are likely to account for a significantly bigger share next year. AdWords Enhanced Campaigns Forced Us to go All-in on Mobile In February, Google confirmed a bold move that had...