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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. Basically, this allows you to put your entire account into Draft mode to test...

  2. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    With Google, AdWords advertisers still get their keyword referral data, although webmasters via organic traffic don't get those keywords. And when checking in your Microsoft account settings, there isn't an option to change your account to only use...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. I'm sure you're careful to double-check all your changes, but PPC moves fast and...