Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Google will also take historical and predicted performance into account, so you may find your products...
Also, anyone wanting to post a comment will need a Google+ account. Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six...
Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12 percent of the total account conversions, leaning heavily with tablets. However, for tablets, the CPCs in many cases were higher...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
What are the chances that person woke up this morning, checked their account balance, and discovered that for the first time in their life, they don't have enough to cover all their bills? That joke contains a significant AdWords secret: most...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company...
An attendee asked about his keyword match type strategy for a new account. The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog...
In order to set up your Google+ Local account, you need a Google+ Business Page. You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords.
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. After slamming Google AdWords for taking control away from customers, Bing says "…we...
Many people don't realize that historical account data is also a factor in your quality score, according to Jen. Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more...
According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search. The platform also allows for automated account setup, while bid and budget management tools...
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. The effect on your account level quality score.
When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. All +1s done on the site, on the Google+ page, in search results...
A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers.
Use your Google AdWords account to determine the price they are paying for that click. A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets, disorganization, and an unexamined course...
For years the Change History menu in Google AdWords has been the first place that people should go to understand what has been done in their account. By enabling Enhanced Link Attribution in your Analytics account and slightly altering the Google...
Conversion I didn't check conversion codes in AdWords when taking over new account. The account never ran. I worked on setting up a medical industry account and didn't check any of the ads for acronyms that double as drug names.
If you don’t understand the direction in which they are moving, which is ever increasing relevance and quality of search experience, you’re likely to wake up one morning sputtering in indignation at what they did to your account.
Products are displayed based on keyword level intent signals, however most retailers’ product feeds are designed for online/offline merchandising techniques, which don’t take searcher behavior into account.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. Bing Ads Share of Voice (SOV) report is similar to Google...
