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  1. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents setting forth Google's policies, procedures, algorithms and/or practices governing the outcome of AdWord auctions. The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    Streaming results may encourage paid search account managers to try targeting broader terms as this will promote a lot more movement in AdWord listings. What was announced was arguably the biggest change in the user interface (UI) of search engine...

  3. SearchDay | What Should You Do When You Get Canned?

    How to set up a Adword account with 2 or more users, separate login Mar 10, 2009 hello, A customer of mine as asked me to set up a Google Adwords account for him. The problem with this is than on my main email address I already have a Adword...

  4. As Goes Google So Goes The Economy?

    If there was more transparency in AdWord's Quality Score, less expansion in broad match and an understanding of how to better serve the little guys - those 10s of thousands of minor advertisers - maybe the revenue numbers will increase.

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Implications of Google's AdWord Changes Posted by Frank Watson Aug 23, 2008 Google quietly announced the changes to AdWords on Thursday through their blog. Today's Top Story: David Szetela Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing...

  6. Implications of Google's AdWord Changes

    Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself. I had not heard of this during the conference - though it was a hectic one to say...

  7. Will We Pay More For Google's Fewer Clicks

    The drop in AdWord clicks over the past two months has created a bump Google's ongoing success. But not to worry, CEO Eric Schmidt told Business Week, people will eventually pay more for the better quality clicks.

  8. Google Unveils AdSense Blog

    It joins "Inside AdWords" blog as resources where you can find news, tips, and advice about each service by members of the AdSense and AdWord teams. A post on Search Engine Roundtable and JenSense points out that Google's Inside AdSense blog is now...