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Advocacy

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  1. Why & How Google Hands Over Users' Data to Governments

    Additionally, Google will continue its advocacy of updates to the U.S. Google has followed up last week's transparency report update – which revealed that government requests have risen by 70 percent over the last two years – with a little more...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Current convention with its advocacy of content and links, often overlooks the importance of that technical layer. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty...

  3. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    While its being reported that the FTC doesn't have enough evidence to penalize Google, some advocacy groups insist consumers are being harmed. Ben Hammer, a spokesperson with industry advocacy group FairSearch.org, said the FTC need only to look at...

  4. Google Warns Secretive Government Group Could Kill Open Web

    Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to set new regulations without input from citizens and user advocacy groups.

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Concern over these cards spurred the creation of advocacy group Consumers Against Supermarket Privacy Invasion and Numbering (C.A.S.P.I.A.N.which argues that grocery stores falsely inflate prices for those not participating in the programs and...

  6. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Encourage Brand Advocacy It may sound counter-productive, but focusing less on link building can actually gain more links. The four content marketing benefits below can all come with the additional side effect of natural links.

  7. Ford Retains Confidence in Facebook Ads as GM Quits

    Mansell gave some example questions centered around brand recognition, loyalty and advocacy. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on...

  8. New Google Privacy Policy Combines User Data From All Google Services

    There is no way anyone expected this,” Jeffrey Chester, executive director of the Center for Digital Democracy, a privacy advocacy group, also told the Washington Post. The big change: Google clearly states that it will combine information from...

  9. Social Media is Serious Business for Leading Companies [Study]

    Other popular metrics include reach, advocacy, and buzz. Just a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As social media networks have come and gone, a few have risen to the top...