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  1. So... You Think SEO Has Changed?

    My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to your audience about the keywords that you're targeting, build links by marketing that content to the right audience, analyze your...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Unless you're one of the (very) select few with a quality score of 10, this advice is right on the money. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be...

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Given this information, trying to make sure they can get information from webmaster tools, resources, all sorts of free information and things that they can do and lots of the advice. So my advice is you might have to go through difficult process...

  4. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    Next Steps/Advice Whether it’s Panda, a botched redesign or CMS migration, or a slow decline in rankings over time, audits are critically important to understanding the root causes of the drop. As part of those audits, I’m typically crawling client...