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Advice

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    His advice: define the content the stakeholder cares about. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It’s been a journey into the depths, remembering every sage piece of advice, every argument and discussion from some of the smartest content strategists, editors, and writers I have had the pleasure of working with.

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    So my advice is always have a website," Cutts said. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage was so important.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, even though the data suggests clients are less satisfied with the women representatives, are they still heeding their advice? Kim said he suspect the clients are indeed heeding the advice of the female reps, as those clients had better...