Google thinks you are selling links, or passing your link juice to sites you shouldn't be (advertorials would fall under this list). If you linked out to advertorials or accidentally to sites that garnered you this penalty, find them and no-follow...
Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has...
Earlier this year we saw major manual action taken against advertorials. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of...
Advertorials Many advertorials (a.k.a.native advertising) violate Google's quality guidelines. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising.
Advertorials many more This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Bloggers know that their readers want to be inspired or entertained – not read a bunch of advertorials touting a specific brand. There are many reasons an outreach team can fail at earning coverage for a brand.
Dating back to 1946, advertorials were at the center of controversy long before the Internet. The ensuing ethical debate tended to center on the issue of disclosure as many felt that readers were mislead into thinking advertorials were unbiased...
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday.
Companies like AdMob and Adsmobi offer different possibilities from bannering and advertorials to in-app promotions. App Store Optimization (ASO) is the art of making apps rank in both popularity lists and search results within their respective app...
Advertorials One thing that is frequently brought up by SEO directors or people in similar roles both in-house and agency side, is that it’s really hard to find good people. Even though SEO isn’t an entirely new subject, the speed at which it...
Furthermore, it drives engaged traffic, you have control over anchor texts, and the sites that carry advertorials are usually of high value. Like many SEOs I like the idea of advertorial content for link building purposes – it’s quality written...
Besides business directories, you should start contacting industry authorities and get them to place great advertorials on your business, including your address. How do you rank number one for a competitive and lucrative term like [hotel new york”?
These Facebook advertisements are pretty similar in definition to an older form of advertising known as "advertorials" -- a mix of editorial and advertisement. Facebook thinks that when you like something, check-in, or post something to a page that...
A growing number of SEO techniques can be undertaken with SEO, and specifically link building, in mind -- from PR and advertorials to advertising on relevant industry websites. It's that time of year again.
If 2005 was about internal linking, then 2009 was about optimized PR and advertorials. So, if there's a theme for 2010, it has to be that taking the time to identify your market and focusing on how to build relationships with those relevant sites...
Occasionally, "infomercials" or "advertorials" cut very close to mimicking content. Do search engines sell listings? Yes. Should searchers fear this? Not necessarily. Paid listings generate revenue for search engines, which in turn helps them...
