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Advertorials

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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Advertorials, after all, are nothing new; it’s just that the ability to deceive and confuse consumers online is much greater. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using disclaimers to show that it is paid advertising. Google has taken action on several dozen newspapers in US...

  3. FTC Giving Native Advertising a Closer Look

    SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because it violates Google's webmaster guidelines, particularly when it isn't...

  4. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials, as well as a separate video in which Google's Matt Cutts discussed upcoming SEO changes.

  5. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Earlier this year we saw major manual action taken against advertorials. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of...