I've seen a number of websites that received unnatural links penalties as a result of excessive reciprocal linking, widespread syndication of widgets or tools that linked back to their site, and also for using a large number of advertorial links.
The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. While in that case, they were marked as advertorial content, the links to Interflora with...
Page metrics are hugely important, especially when you consider that Google is clamping down on advertorial links. A lot has changed in the search engine optimization (SEO) industry during the past year.
Google has also recently reiterated their policy on paid links, expanding their definition to include “entire advertorial pages with embedded links that pass PageRank. These statements seem connected to the Interflora penalty as several British...
But an analysis on David Naylor’s blog revealed the aggressive advertorial campaign Interflora embarked on ahead of Valentine’s Day: After Interflora and several UK newspapers were punished, it became clear in a Google Webmaster Central blog post...
Distributing your content and balancing editorial and advertorial, push and pull, and online and offline tactics are all part of holistic content marketing. So… you're now a content marketer and not a SEO practitioner.
These may include directory listings, advertorial content, sponsorships, press releases, etc. In continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths...
Like many SEOs I like the idea of advertorial content for link building purposes – it’s quality written content, which is rich in semantic keywords, and is genuinely interesting for customers. As part of the ever-changing landscape, advertorial...
Also, this column isn't intended as an advertorial for Wowd, I'm just using the only service of which I'm aware that's able to provide a hot topic summary against any topic that a user supplies. Twitter offers us a simple way to see a list of...
An article reading like unchecked advertorial appeared in Wired that profiled DeepDyve's launch, citing an 8-year-old study from UC Berkeley as the need for such a search tool. Search engines are good at what they do, but they aren't especially...
At the moment, all the films are of the "neighborhood" variety, as opposed to the advertorial films TurnHere creates for paying advertisers (lots of restaurants and shops). Local short film production firm TurnHere has a new integration with Google...
Both advertainment/advertorial features tell tales of how Splenda has changed people's lives. I've been checking out MSN's Jazz Fest video streams (see ClickZ story on this). My first reaction: Bruce Springsteen needs no more promotion.
Another advertorial-style deal recently announced by Ask Jeeves. THE SEARCH ENGINE UPDATE September 4, 2000 - Number 84 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Copyright (c) 2000 internet.com corporation
Another advertorial-style deal recently announced by Ask Jeeves. By Danny Sullivan From The Search Engine Report Sept. A longer, more detailed version of this article is available to Search Engine Watch "site subscribers.
Another advertorial-style deal recently announced by Ask Jeeves. THE SEARCH ENGINE REPORT September 4, 2000 - Number 46 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Copyright (c) 2000 internet.com corporation
Another advertorial-style deal recently announced by Ask Jeeves. THE SEARCH ENGINE REPORT September 4, 2000 - Number 46 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Copyright (c) 2000 internet.com corporation
Another advertorial-style deal recently announced by Ask Jeeves. In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites.
